Why Choose Us | Cardtide

Smarter Payments. 0% Processing. Full Control.

About Eric Piedra & Cardtide Merchant Services

Eric Piedra, founder of Cardtide Merchant Services, has been helping businesses navigate the payments industry since 2014. After years of watching other merchant service companies overpromise, underdeliver, and disappear when customers needed them most, Eric set out to build something different — a company rooted in transparency, integrity, and exceptional customer service.

Cardtide is family-owned and operated with a no-contract policy — meaning clients stay because they’re happy, not because they’re locked in. Our team focuses on making the switch to Cardtide seamless and stress-free, tackling each client’s unique pain points head-on. Many businesses have saved thousands of dollars a month after switching to Cardtide’s solutions.

As a proud member of BNI, the Doral Chamber of Commerce, and Chamber South, Eric is known in the community as an “honorable networker” — someone who builds lasting relationships and connects people to opportunities. This same relationship-focused approach drives Cardtide’s success, turning fi rst-time customers into long-term partners.

Why Businesses Choose Cardtide

Real Savings. Real Support.

No Contracts – Stay because you’re satisfi ed, not because you’re stuck.
Family-Owned & Operated – We treat your business like our own.
Transparent Pricing – No hidden fees, no surprises.
Pain-Point Driven Solutions – Every recommendation starts with solving your challenges.
Proven Savings – Clients often save thousands every month.

Cardtide Integrations

CRM Platforms: Seamlessly connect with major CRM systems (gohighlevel, Zoho etc.) to help business owners automate client management, track leads, and streamline customer communications without skipping a beat.

WordPress & E-Commerce: We offer multiple solutions to enable online ordering and sales directly through your WordPress website, making it simple to grow your online presence.

QuickBooks & Accounting Software: Our two-way QuickBooks integration ensures your fi nancial data is always accurate and up-to-date. We also support other popular accounting software—ask us about your platform!

Delivery Platforms (Uber Eats & DoorDash): Restaurants and shops can integrate with popular delivery services effortlessly, so orders fl ow directly into your system without manual entry.

Medical & Veterinary Software: Our solutions integrate with industry-specifi c medical and veterinary systems, helping streamline payments, scheduling, and patient/client records.